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Corporate Design, Branding, Editorial/Buch, Packaging, Poster, Web
02©Ortnerschinko Fernethunter Deer1 Copyright
Fernet Hunter Etikett 2
Etikett
OS Case Fernet Hunter 3
Packaging
OS Case Fernet Hunter 1
HH Fahnen 3
Fahne
HH Fahnen
01©Ortnerschinko Fernethunter Bottle1 Copyright
OS Case Fernet Hunter 20
OS Case Fernet Hunter 21
OS Case Fernet Hunter 22
OS Case Fernet Hunter 15
OS Case Fernet Hunter 8
OS Case Fernet Hunter 5
01 ortnerschinko fernethunter flag copyright
OS Case Fernet Hunter 6

Situation

Fernet Hunter is a newly interpreted, Italian bitter based on a recipe from the early 19th century. Created by Raphael Holzer and Neville Kotewall, two friends that met in Hong Kong through their shared passion for excellent food and drink. Both of them believe in the importance of tradition and handiwork and in its fixed place in the segment food & beverages.

Process

Like the product itself, simplicity is the key. The starting point for the design concept that initially was intended only for the Asian market, was to decisively distance ourselves from an optically compliant, and artistic predominant directive. Photography becomes the main element of the design, its surroundings radically simplified, and re-thought.

Photography (Key-Visual):
Florian Voggeneder
Photography (Österreich):
Jürgen Grünwald
Photography (Hong Kong):
Justine Tai