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Upper Austrian Tourist Board

Branding, Art Direction, Corporate Design, Editorial/Book, Web
Ortnerschinko OOE identity 1
Ortnerschinko OOE photo 1
Ortnerschinko OOE editorial 1
Ortnerschinko OOE photo 2
Ortnerschinko OOE photo 3
Ortnerschinko OOE logo 1
Ortnerschinko OOE logo 2
Ortnerschinko OOE typeface 1
Ortnerschinko OOE photo 4
Ortnerschinko OOE editorial 3
Ortnerschinko OOE plate 2
Ortnerschinko OOE website 1
03©Ortnerschinko Upperaustria Logo Copyright
04©Ortnerschinko Upperaustria Poster1 Copyright
05©Ortnerschinko Upperaustria Poster2 Copyright
Ortnerschinko OOE sign
Ortnerschinko OOE colour 1
Ortnerschinko OOE hashtag 1
07©Ortnerschinko Upperaustria Books Copyright
08©Ortnerschinko Upperaustria Book Cover Copyright
Ortnerschinko OOE logo 3


After a strategic restructuring and adaption of the organisational structure in the last year, the development of a new corporate design was another fundamental mile stone for Upper Austrian tourism. The challenge was to give the brand of Upper Austrian tourism a more attractive, younger, and stronger appearance though a more simplified and flexible approach to its design.


First off the logo for the tourist board of Upper Austria was developed in an evolutionary manner. It highlights the strengths of the old logo, and underlines the brand approach of the Endorsed Brand Strategy. The characteristic typography, and the adapted colour tone brings out freshness, progress, and a new self-confidence. The simplified optics symbolize the straightforwardness of the tourism region. The images mirror its orientation towards its guests: it is in the moment and tells stories. The photography shows new perspectives on the landscapes and the people in the moment of the holiday experience.

Michael Reindl
Robert Maybach
GEPA Pictures
Norbert Tomasi