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Magis Puppy Charity

Packaging
OS thumbnail Puppy
02 ortnerschinko area magis packagingdetail 3 copyright
Detail
OS Erli WEB 55
OS Magis Puppy Plain
05©Ortnerschinko Area Magis Auction Copyright
06 ortnerschinko area magis auction 2 copyright
07 ortnerschinko area magis auction 3 copyright

Situation

The renown Italian manufacturer of the designer furniture Magis initiated a charity with artists, architects, and designers from every field imaginable, together with AREA create identity and Licht ins Dunkel. The goal was to present almost 100 different realisations of the object and then auction them off for a good cause.

Process

The goal was to make sure not to alienate the product by the designer Eero Arnio, but rather put all relevant information on the design, the designer, as well as on the production process of the product into the spotlight in order to increase the appreciation and debate surrounding the process and the industrial product.