SITUATION

The renown Italian manufacturer of the designer furniture Magis initiated a charity with artists, architects, and designers from every field imaginable, together with AREA create identity and Licht ins Dunkel. The goal was to present almost 100 different realisations of the object and then auction them off for a good cause.

PROCESS

The goal was to make sure not to alienate the product by the designer Eero Arnio, but rather put all relevant information on the design, the designer, as well as on the production process of the product into the spotlight in order to increase the appreciation and debate surrounding the process and the industrial product.

01©Ortnerschinko Area Magis Packaging1 Copyright
02©Ortnerschinko Area Magis Packagingdetail Copyright
03©Ortnerschinko Area Magis Puppytext Copyright
04©Ortnerschinko Area Magis Packaging2 Copyright
05©Ortnerschinko Area Magis Auction Copyright
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