Situation
Through the interplay of natural light and materiality, the photographs of Lisa Edi create an immediate, compelling intimacy. A distinct sense for fashion and fabric can be recognized as a primary element in various projects. Nevertheless her practice is not just restricted to fashion labels, but stands out through interdisciplinary, occasional self-led work.
Concept
A crucial aspect is the analogue technique, that significantly affects the production, process and tonality of the works. On the website we used a horizontal navigation concept derived from the structure and mechanics of film strips, that displays and arranges projects through a stripe. The inversion of overlaying typography comes as a result of full-bleed imagery and thereby creates another analogy to the photographic negative.
- photography:
- Lisa Edi
- code:
- Tobias Müller