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Lentos Kunstmuseum

Corporate Design, Web, Poster
Lentos System 3
Museen der Stadt Linz System
Lentos Gestaltungssystem Corporate Design
Corporate Design
LENTOS VALIE EXPORT Plakat Re Branding Ortner Schinko VOG
Out of Home
LENTOS Franz Gertsch Citylight Re Branding Ortner Schinko VOG
Lentos Sammlung Ortner Schinko
Lentos Collection
Strassenbahn Linz
Out of Home
Lentos System 4
Posters
LENTOS SAMMLUNG Garage Re Branding Ortner Schinko VOG
Environmental Design
Lentos System
Stationary
LENTOS Franz Gertsch 16 Bogen Plakat Re Branding Ortner Schinko MOT
LENTOS Stele Closeup Re Branding Ortner Schinko VOG
LENTOS Leitsystem Corporate Design Ortner Schinko VOG
LENTOS Corporate Design Stele Re Branding Ortner Schinko VOG
LENTOS Corporate Design Stifte Re Branding Ortner Schinko VOG
LENTOS Tasche Re Branding Ortner Schinko VOG
Lentos System 6
Advertising

Situation

Two established institutions, the two museums of the city of Linz, the Lentos and the Nordico, confront a current concept of identity. After the Brand Briefing, that concentrates entirely on content aspects, what followed was the derivation of form and communication from that, both outwardly and inwardly. A new visual identity is to be found. The new situation of forming a LTD., can and should show itself in the communication, as well as the understanding that the museums of the city of Linz, can confidently position themselves within the Austrian cultural landscape.

Concept

Our definition of the coporate design system, that creates order in a consistent and resolute manner, leaves enough space for individual identities. During the course of the conceptional phase of our process, we defined two representative images: the Lentos as the Whitecube” and the Nordico as the type-case”. Our design approach orientates itself on the one hand towards the very clear and demanding shape and architecture of the Lentos (in contrast to that of the city museum Nordico); and on the other it is a reference to the different and special ways of the presentation of both content and works.

Concept:
OrtnerSchinko
Simon Walterer
Fotografie:
Florian Voggeneder
Code:
urban trout