We use cookies on our website. Read more
Corporate Design, Web
Ortnerschinko JUSTINE LEE website 2
Ortnerschinko JUSTINE LEE business card 9
Ortnerschinko JUSTINE LEE identity 1
Ortnerschinko JUSTINE LEE identity 2
Ortnerschinko JUSTINE LEE formats 1

Situation

With a decade of experience in working with exclusive brands such as Prada and Chloé and styling award-winning cover stories as the former Fashion Director of Hong Kong Tatler, Justine Lee already left her mark as one of Asia’s top fashion stylists. Whether it is in front of the camera or directing a shoot, her holistic vision for defining a modern sense for luxury stands out from the mass.

Process

Approaching a visual identity that feels as distinctive as Justine’s work, we examined formal influences of the fashion industry and developed a bold, recognizable typographic language, refraining from decorative elements. A sequential logo system implies the process of sewing and fabric labels, reflecting a core subject, while being flexible in its use.