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SITUATION

Fernet Hunter is a newly interpreted, Italian bitter based on a recipe from the early 19th century. Created by Raphael Holzer and Neville Kotewall, two friends that met in Hong Kong through their shared passion for excellent food and drink. Both of them believe in the importance of tradition and handiwork and in its fixed place in the segment food & beverages.

PROCESS

Like the product itself, simplicity is the key. The starting point for the design concept that initially was intended only for the Asian market, was to decisively distance ourselves from an optically compliant, and artistic predominant directive. Photography becomes the main element of the design, its surroundings radically simplified, and re-thought.

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Photography Key-Visual:
Florian Voggeneder
Photography Austria:
Jürgen Grünwald
Photography Hong Kong:
Justine Tai
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