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Branding, Art Direction, Corporate Design, Poster
16©Ortnerschinko Area Rebranding Businesscards Copyright
02©Ortnerschinko Area Rebranding Folders Copyright
03©Ortnerschinko Area Rebranding Chairlabel Copyright
04©Ortnerschinko Area Rebranding Cabinet Copyright
AREA Anzeige OÖ
10©Ortnerschinko Area Rebranding Folders2 Copyright
11©Ortnerschinko Area Rebranding Bag Copyright
12©Ortnerschinko Area Rebranding Businesscard2 Copyright
13©Ortnerschinko Area Rebranding Invitation Copyright
14©Ortnerschinko Area Rebranding Poster2 Copyright
15©Ortnerschinko Area Rebranding Poster3 Copyright


AREA – create identity was founded 25 years ago in Salzburg with a main focus on furniture sales and corporate architecture. They are well known for their extremely high standard of quality in their selection of brands and materials, and their meticulous solutions concerning interior design. However with little brand awareness they began a redesign process, with the goal of creating a stronger symbiosis between the company and its independent style.


AREA plans, furnishes, designs, thinks, and connects rooms. A system was developed that allows to engage in current colour trends, references classics according to colour, and is typographically flexible. In each case there is a graphic bracket that reaches into itself between the areas of corporate architecture and furniture.