Situation
AREA – create identity was founded 25 years ago in Salzburg with a main focus on furniture sales and corporate architecture. They are well known for their extremely high standard of quality in their selection of brands and materials, and their meticulous solutions concerning interior design. However with little brand awareness they began a redesign process, with the goal of creating a stronger symbiosis between the company and its independent style.
Process
AREA plans, furnishes, designs, thinks, and connects rooms. A system was developed that allows to engage in current colour trends, references classics according to colour, and is typographically flexible. In each case there is a graphic bracket that reaches into itself between the areas of corporate architecture and furniture.
