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Branding, Art Direction, Corporate Design, Poster
16©Ortnerschinko Area Rebranding Businesscards Copyright
02©Ortnerschinko Area Rebranding Folders Copyright
03©Ortnerschinko Area Rebranding Chairlabel Copyright
04©Ortnerschinko Area Rebranding Cabinet Copyright
AREA Anzeige OÖ
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10©Ortnerschinko Area Rebranding Folders2 Copyright
11©Ortnerschinko Area Rebranding Bag Copyright
12©Ortnerschinko Area Rebranding Businesscard2 Copyright
OS thumbnail Architekturreisen
03©Ortnerschinko Architekturreise Poster1 Copyright
04©Ortnerschinko Architekturreise Poster2 Copyright
07©Ortnerschinko Architekturreise Poster5 Copyright
08©Ortnerschinko Architekturreise Poster6 Copyright
06 ortnerschinko architekturreise poster4 copyright
05 ortnerschinko architekturreise poster3 copyright
Ortnerschinko AREA Wien shopwindow 1
Ortnerschinko AREA Wien shopwindow 3
Ortnerschinko AREA Wien sujet 3
Ortnerschinko AREA Wien sujet 1
Ortnerschinko AREA Wien sujet 2
Ortnerschinko AREA Wien bag 1
Ortnerschinko AREA Wien poster
OS AREA 25 chair
20190316 Ortner Schinko 2093 c Erli Gruenzweil PRINT
25 years invitation
20190316 Ortner Schinko 2031 1 c Erli Gruenzweil PRINT
25 years poster
AREA 25 Jahre Plakat Vorn
AREA 25 Jahre Plakat Hinten
AREA DP Gruenwald 26
00 ortnerschinko area25 bag copyright
OS thumbnail Puppy
02 ortnerschinko area magis packagingdetail 3 copyright
Detail
OS Erli WEB 55
OS Magis Puppy Plain
05©Ortnerschinko Area Magis Auction Copyright
07 ortnerschinko area magis auction 3 copyright
06 ortnerschinko area magis auction 2 copyright

Situation

AREA – create identity was founded 25 years ago in Salzburg with a main focus on furniture sales and corporate architecture. They are well known for their extremely high standard of quality in their selection of brands and materials, and their meticulous solutions concerning interior design. However with little brand awareness they began a redesign process, with the goal of creating a stronger symbiosis between the company and its independent style.

Process

AREA plans, furnishes, designs, thinks, and connects rooms. A system was developed that allows to engage in current colour trends, references classics according to colour, and is typographically flexible. In each case there is a graphic bracket that reaches into itself between the areas of corporate architecture and furniture.